When Pharrell presented his first official fall collection for Louis Vuitton Men’s in January, he focused on the distinct yet familiar motifs of the American West.
“It was an honor to get a chance to do something around the West and Western workwear vibes,” Pharrell told the press after his third LV runway show, which showcased plenty of felted cowboy hats, embossed leather, and turquoise.
The collection also featured a surprising collaboration with the British band Mumford & Sons. “I feel like when you see cowboys portrayed, you see only a few versions. You never really get to see what some of the original cowboys really look like. They look like us, they look like me, they look Black, they look Native American.”
This idea is showcased in Louis Vuitton’s latest workwear-themed capsule collection, revealed today. The collection offers a variety of Western-inspired ready-to-wear items, such as trucker jackets and decorated coats.
A standout piece is the limited-edition Keepall 50 Toolbox bag, a versatile tote that includes a steel-forged flask and cigarette case, alongside the eagerly awaited boot collaboration with Timberland. The cowboy theme seamlessly integrates with Pharrell’s continuous and expanding global interpretation of the modern dandy, incorporating a polished American aesthetic.
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